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How Successful, Quiet Achieving Entrepreneurs Get The Best Clients To Recognise The Value Of Their Expertise & Get Paid
...without having to be #1 in their field
Getting your business up and running has been so much harder & slower than you thought. Maybe you even expected to hit a lot of obstacles. But you didn't expect that you would be your own biggest obstacle.

When you see other less awesome, less experienced business owners in your field getting ahead & landing the kind of clients that you can only dream of right now... well, that's about enough to make you want to tear your hair out.

"Why them?" 
"Why not me?"

We stew over things, like:
  •  "Why did the client hire that other person instead of me, when I know that person doesn't do work that's as good as mine?"
  •  "Why do people trust that person's advice when they've only been in the industry for a split second? I'm much more qualified."
  •  "Why is getting good clients so hard? I've spent years gathering all this knowledge & experience. I'm good at what I do. My work should speak for itself."
This manifests in your business in real & annoying ways.
You're probably battling one of these problems right now:
  • Crickets. Just not enough clients.
  •  Such low paying clients that you have to take on a small fleet of them just to make ends meet.
  •  Frustratingly long sales cycles that mean if a client does hire you, it takes them months to decide.
  •  Clients that don't respect your advice & never make any progress or take action.
  •  Clients that try to haggle over your price, even though the value they'd get from working with you far, far exceeds the price your charge.
  •  Boundary-pushing clients that make your life so hard that you reminisce about your old day job.
  •  Revenue that has plateaued, no matter how proactively you try to market yourself.
Unfortunately, clients don't always pay you what you're worth -- they pay you what they think you're worth.
If they think that any monkey can do what you do, then they're going to pay you peanuts. Or they're just going to hire another monkey that'll take less peanuts. (And clients who pay peanuts are always the most difficult ones.)

So we vent to our friends. We blame the client for not realising that we would've done a great job on their project. We assume that we need to work harder or get more skills or lower our prices if we want our dream clients to hire us.

You're left watching less qualified / capable / nice / talented people screech ahead of you in business, while you're still struggling just to pay the bills (even though you do really, really good work). #WTF?!

So you dive deep. You go further into your topic. Take another course. Get another credential to add to your already long list.

But that's a red herring.
The real reason the clients are choosing your competitors, instead of you
It's not because they're extroverts, "internet famous," got an impressive portfolio, have more qualifications than you or worked with the biggest names in their industry.

It's not time. We all have the same 24 hours in a day.

It's not talent. You may think that someone who makes 10x what you do is 10x better than you at what you do. But, no. Definitely not.

It's not brains. There are loads of smart people who aren't successful…and tons of people with ordinary intelligence, who become ultra-successful!

So why are some people's' businesses growing 10x, 20x, even 100x more than yours, even if their work doesn't deliver the same results that yours does? What do they know that you don't (yet)?

The real reason is that their clients see them as trusted experts... and yours don't.

Why?

Because they're good at writing about their work & how impactful it is…
and you're not.
Talent is just the beginning. 
You've also got to find a way to get your talent recognised, valued & paid for.
The right people don't know that you're the best solution to their problems. Even when they land on your website, your expertise is hidden in plain sight.

Right now, your brilliance & expertise is a secret.

You've been so busy focusing on mastering your craft that you forgot to master how you EXPLAIN the way your craft changes your client's lives or businesses.

And because you're not explaining it well on your website, your dream clients can't see the value of what you do -- even if it's one in a million.
Here's the harsh reality:
Your work DOES NOT speak for itself.
That's a very prevalent, but misleading business myth.

But let's pretend for a minute that your work did speak for itself.

What would it say?

It would say: "this is the output I can deliver."

That's it. It's hardly a very informative or persuasive sentence. There's only 7 words in it.

The problem is that the work anyone sees, hears or experiences for themselves is literally the end-result of working with you. Your work, if it did speak for itself, can't say anything about:
  •  how delightful it is to work with you
  •  what to expect from the process & how it will unfold
  •  why your approach works better than others
  •  how experienced, credible & trustworthy you are
  •  who you work best with.
In the real world, relying on your work to speak for itself means that you're underselling yourself & leaving out half of the stuff that makes working with you such an awesome experience for your dream clients.

It can be scary hiring a stranger over the internet.

Clients want to know everything they can about you, what you do & how you do it, so that can feel extraordinarily confident that you're the best person to help solve their problems (for the right amount of money).

You need to be presenting yourself & your talents in a way that makes your dream clients sit up & pay attention.

But!!! Don't let anyone tell you that you need to be someone you're not just to get people to see you as an expert & want to work with you. That's total BS.

You can be your normal, offline self AND still write & talk about your work in a meaningful way that makes the right clients realise that there's no one they'd rather work with than you.

If you struggle to make your potential clients see how your work can change their life, then it's time to get better at conveying your true value in your natural voice.

You don't always have to learn more or become more. Sometimes, it's just about getting clear on what you're already really, really good at, and letting that take centre stage. Own it.

It's time to make your dream clients clearly see what you're worth so that they can pay you for it. And that all starts with your web copy.
Introducing… Expert Advantage
A copywriting course for quiet achievers
This course is designed to put a stop to your website underselling your expertise.

Thankfully, without talent and substance behind it, web copy is just hot air. So you're already heads & shoulders above some of your "competition." 

But Expert Advantage is about making your competition irrelevant. 

Because nothing feels like competition when you're clear on what makes you different, better & worth working with.

Your skills, experience, expertise, personality, & values are the core reasons that your dream clients want to hire you to solve their painfully annoying problems. Let's put those things at the forefront of your website.

Over 6 modules, you'll learn how to write your web copy so that your dream clients quickly start thinking, "OMG! This is who I've been looking for!" And then hit the button to hire you.

This is material that I have spent the last 4 years refining. It combines direct response copywriting & digital strategy to create a website that's easy to use AND makes clients want to work with you & only you. Competitors be gone.

Expert Advantage takes the guesswork out of doing your own copywriting & gives you a proven framework to showcase your expertise so that you can attract more of the dreamiest clients.

In other words, I'm going to give you a proven system that will only attract the clients that are excited to pay you, value your insights, take your advice & want to work specifically with you -- and hardly even consider your competitors in their decision making process because they KNOW you're worth it.

Basically, it's THE system to use when you want to stop spinning in circles and finally get words on your website that:
  •  You're happy to hit publish on
  •  Are designed to attract the best clients to you, right from the start
  •  Truly reflect what you stand for in business
  •  Repel all those annoying time-wasting clients that suck your soul
  •  Put your value & expertise right up front where everyone can see it
Here's Our Super-Smart Plan To Get Website Copy That Automatically Makes Your Dream Clients Recognise The Value Of Your Work & Happily Pay You For It
MODULE 1: WEBSITE STRATEGY & PLANNING
Who Do You Want To Attract?
  •  Surprising questions you need to ask yourself to make sure ONLY the good clients get through your digital doors -- and you probably haven't seen these before in any "ideal client exercise" you've done.

  •  Banish difficult clients: why getting clear on who you want to work with helps make all those difficult clients vanish once & for all.

  •  What to do if you have zero freaking clues about who you want to attract right now -- and how to get passed it & head straight for laser-sharp clarity.

Uncovering Your Brand Voice
  • 4 factors that determine your brand voice, so that it leaves the right impression of you & your business.
  •  How to find the perfect balance between your real offline self & what your dream clients need to hear from you in order to achieve their goals.
  •  The powerful (but surprising) reason why you may NOT want your real personality to dominate your brand voice.
How To Talk Your Client's Language
  • Finally solve the mystery behind making sure your words resonate with your dream clients. It's so easy that it'll feel like cheating.
  •  The 100% guess-proof way to speak your client's language, so that you know with absolute certainty what you need to say to get their attention.
  •  The Number 1 word that MUST appear frequently on your website if you want to built rapport with your audience before they even get on the phone with you. (Without it, you're doomed.)
Mapping Your Website Structure
  • How to structure your website so that your dream clients can find everything they need to know that you're the perfect person for them to hire.
  •  The #1 reason that your poor website structure is helping your competitors to win clients, instead of you.
  •  Watch me break down 3 examples of how to structure your website for different business types (so that you know what works for your business right from the start).
  •  Oops! Why your testimonials page isn't working & what to do instead.
MODULE 2: YOUR HOME PAGE
WHAT'S YOUr home page strategy?
  •  The REAL purpose of your home page that will make you wonder why you thought it was so hard to write your home page in the first place.
  •  How to know when your home page is done & it's time to move on to writing your next page.
  •  3 things that your dream clients are wondering when they land on your website that will give you permission to keep your home page short & sweet.
Your Shockingly Simple Home Page Structure
  • Get a fill-in-the-blank template that makes writing your home page bizarrely easy -- this works so well that it took my own home page bounce rate down to an unheard-of 2%, which means 98% of people stuck around to read more.
  •  The first thing you need your dream clients to see when they land on your website so that they know they're in the right place. (There's ZERO excuses for skipping this step!)
  •  How to structure your home page copy when you send it off to your designer (or you start designing it yourself) so that it gets results & lands more clients.
Advanced: Long Form Home Pages
  • Get a 6-part, step-by-step framework for writing a long home page that will make your dream clients want to stick around & learn more about you.
  •  Creating intrigue: how much content you need to put in each section of your long home page so that your dream clients are curious to click around & learn more. 
  •  Why your sliding testimonials are hurting you
  •  Getting the design right: how to structure your long home page copy so that your designer knows what you're wanting it to achieve.
MODULE 3: YOUR ABOUT PAGE
ABOUT PAGE MISTAKES TO AVOID
  •  Discover the 6 most common about page mistakes that bore your dream clients & makes them want to click away.
  •  The problem with talking about yourself too much: what you really want to do & say on your about page to build rapport with your dream clients.
  •  The BIGGEST thing that 98.39% of about pages miss, but is incredibly easy & profitable to fix. (There's a 86.4% chance that stat is made up).
Your CREDIBILITY-BOOSTING ABOUT Page Structure
  •  Get a proven framework for a credibility boosting & building rapport about page that builds your know, like & trust factor on autopilot
  •  3 smart sections to your about page that makes writing this page 1,000 times easier than it has ever been before (even though you hate talking about yourself because *hint* it's not all about you).
  •  How to capitalise on all the page traffic that now knows you, likes you, trusts you & wants to learn more from you.
MODULE 4: YOUR services PAGEs
YOUR NEW SERVICES PAGE FRAMEWORK
  • How to set up your services page for easy navigation. No more sending them on a wild goose chase before they figure out which of your services is perfect for them.
  •  Why you should never, ever, ever have a drop down menu of your services -- and what to do instead.
  •  Get an Evernote Swipe File full of an ever-growing collection of services pages that are using this framework successfully -- just plug & play into your own Evernote account.
Creating a Sales Page for Your Service
  •  Your client goldmine: An easy 10-step structure to a service sales page that makes your clients unbelievably confident that you're the right person for them to hire.
  •  The secret to structuring your sales page for your service(s) in a way that makes your dream clients feel like you're "reading their mind."
  •  How to position your service as the perfect solution to the problems that your dream clients are battling right now. (Hint: it's all about how you structure your page!)
MODULE 5: Other Useful Pages To Help You Achieve Your Goals
How To Write Your Own Media & Speaking Page
  •  The anatomy of a perfect media page: how to structure your page to clearly show that you give killer interviews and/or speeches.
  •  Your Signature Topics: How to outline the topics you like to speak about for maximum results.
  •  The "I'm So Professional" Technique to writing your Call To Action for this page.
What To Include On Your Contact Page
  •  Nailing the first contact: How to get all the information you need from potential clients so that your clients get the impression that working with you will be simple & efficient.
  •  Make Time-Wasting Emails Disappear: Structure your page to stop those difficult clients from ever contacting you so that you don't have to waste precious time on the wrong people.
Plus... Extra Bonuses Up The Wahzoo!
As I was creating this program, I kept thinking of more & more things that could help you get your expertise out there & get noticed for all the awesome work that you're already doing, but is flying under the radar. So, I decided to throw them in too.
Bonus #1: Weekly 'Office Hours' calls (Value: $2,000)
Join me each week for a live group coaching call. Submit your questions in advance & I promise that I'll show up ready with an answer to give you live on the call. Ask me anything.

These calls are designed to keep you moving forward & give you clarity on any part of the program where you're feeling stuck or unsure.
Bonus #2: 12 months of messaging hot seats (VALUE: $1,000)
Not sure if your messaging is hitting the spot for your dream clients? No problem. Hear the real questions that I ask my clients to get clarity on what they want their business to be known for & how to structure their message so that it resonates with the right people.

Every month, someone will win the chance to have a messaging hot seat with me. These monthly hot seats will be recording live in the Facebook Community. They're like a little messaging lifeline for if you get stuck on how to articulate your message.
Bonus #3: 24/7 Help from the Private Facebook Community of Your Fellow Experts 
(VALUE: $1,000)
Get instant access to the entire Expert Advantage community. Everyone in this community is really good at what they do (just like you), but are learning how to communicate their expertise in a non-slimy way.

You'll always have a network you can turn to when you need to ask questions, learn what's working, and hold yourself accountable… or if you get the confidence wobbles that make you question yourself.
Bonus #4: WEBSITE TOOLBOX (VALUE: $100)
Not sure what software, systems & digital tools you need to get your shiny new website up quickly & easily. I've got you covered. The Website Toolbox is a collection of mine & my clients' favourite resources for website building & digital marketing. Keeping it real & keeping it simple.
Bonus #5: 100 Greatest Headlines Of All Time Cheat Sheet (VALUE: $200)
Headlines can be so hard to write & yet, if you get them wrong, your readers think you're boring & don't want to read the rest. Harsh, but true. Print out this cheat sheet & keep it on your desk. Then when it's time to write a headline you can whip it out as your go-to source for attention-grabbing headline inspo.
Bonus #6: Write Your Own Bio Mad Libs (VALUE: $100)
If writing about yourself is hard, then writing your own bio feels a bajillion times harder. This bonus promises to make it easier for you. It'll help you get your strengths & expertise out of your head & onto the page in a fraction of the time. Shake them up. Move them around. Then, presto. Your bio is done (with half the stress).
Bonus #7: What To Write In Your Opt In Box (VALUE: $100)
Why is no one signing up for your newsletter?! So frustrating. There's a 99.99% chance that no one is signing up for your emails because they sound boring as all get-out. Use this quick & easy, 3-part template to fix that in 10 minutes flat.
Bonus #8: Ultimate Opt In Creator Guide (VALUE: $100)
If you're serious about building your list, then "subscribe to my newsletter" isn't going to cut it. But neither is some generic, boring free PDF. So what exactly does an excellent opt-in offer look like? This bonus will help you figure out the best opt in for you.
Bonus #9: Website Launch Checklist In Evernote (VALUE: $100)
What do you actually have to do once you've written your new web copy? How do you get it on your website & feel confident that you've crossed all your T’s and dotted all your I’s? This checklist is the answer. It's designed to help you stop the pre-launch procrastination & get your website live, confidently & quickly.
Total Value: $6,700
Join Expert Advantage 
Now For $997
30 Day Guarantee!
Breakthrough! 
Get Clients That Only Want To Work With You 
& Make Your Business Easy & Enjoyable To Run
I want to be clear about what you can expect from Expert Advantage, so that you can make the right decision for your business.

I'm not trying to turn you into a master copywriter. You don't need that. This is about showcasing what you already do really well & making that super obvious for anyone who lands on your site, so that they'll jump at the chance to hire you (before you get booked out).

Most importantly, this is about making sure that the clients that get through your digital doors value your expertise, respect your boundaries, pay you handsomely & make your business a joy to run. Let’s put an end to those low-paying, micromanaging clients that make you question why you went into business in the first place.
Expert Advantage is perfect for you if...
  •  You're a quiet achiever who runs a service based business & you know your service delivers results.
  •  You know that you're really good at what you do & your work makes a real difference in people's lives… but you have no idea how to get other people to see that too.
  •  You want to write your own copy & do it in a way that is proven to laser focus in on your expertise. You're sick of all the "sexy copy" that seems to be all hype & no substance.
  •  You stand behind the quality of your work & you only want to work with people who value that, so you can go all-in for them.
  •  You're ready to challenge yourself, dig deep & uncover your true brand message so that more & more clients can instantly see what makes you different, better & worth working with.
  •  You run your business with core values of honesty & integrity. Everything is your copy must (and will!) show your expertise with 100% honesty & 0% exaggeration.
  •  You have a quality service you're proud of. I only work with people who know that providing value is the only way to be successful.
But it's probably not the program for you if:
  •  You're looking for a magic bullet & you're not willing to sit down & start putting fingers to keyboard. It's not magic. A lot of hard work goes into smart copywriting. You've got to do the work.

  •  You're specifically looking to get traffic and new leads. Copywriting definitely helps with lead generation, but Expert Advantage isn't about lead or traffic-generating tactics. It's about making sure your words showcase your expertise & resonate with the right people.

  •  You don't have any customers and expect to make a fortune in the next month.

  •  You're the kind of person that thinks it's ok to tell lies, half truths or exaggerate your claims in order to trick people into buying from you. (Experts don't need to resort to those kinds of tactics. Just no.)

  •  You're simply looking for templates. I've included many templates in Expert Advantage from my personal vault, and I'm happy to share them. But this is NOT merely a series of templates and scripts. You'll need to think hard about what makes you different, better & worth working with. This can be a challenge & takes work. There's no shortcuts for that. Be prepared.

  •  You have a product or affiliate based business. Expert Advantage is specifically designed for service providers.
Join Expert Advantage 
Now For $997
30 Day Guarantee!
"But what if I'm not really an expert?
There are so many people out there 
that are better at what I do."
Hello, Imposter Complex. We meet again.
You're definitely expert enough to make a difference, my friend.

I want to make this crystal clear for you: you already know everything you need to know to help someone through your services. There is someone out there wishing they knew everything you know about your subject matter -- and they're willing to pay you for your knowledge.

Expertise isn't an absolute. 

As Corbett Barr says, it's more like a scale from 1 to 10. If you're a 3, there are plenty of 1s and 2s out there who want to know what you know. To them, you're an expert.

And you're probably more relatable & a more helpful teacher can than people with 10x as much experience or expertise as you.
You don't need to be the best in the business.

You don't need to wait for someone to grant you expert status.

You don't even need to call yourself an expert if you don't want. (I certainly don't call myself that -- but my clients certainly do.)
All you need to do is accept that there are already people out there that see you as an expert & want to soak up the knowledge that you've worked hard to acquire.

If you can't explain to your dream clients why they should hire you, then there's little chance that they'll hand over their hard-earned money to you.

If you can share your knowledge, skills & experience to someone that leaves them better off than they were before they crossed paths with you, you'll have successfully shared your expertise in a way that adds value to them.

All the expertise that you currently have stored in your giant brain is enough to change someone's life AND make money doing it.

You just need the know-how to put your expertise on display through your web copy. That's what Expert Advantage is here to help you with.
"Yeah, but I don't want my website to sound braggy."
Oh god. Neither do I! That's NOT what this is about. 

This is about communicating (truthfully) what you're good at, what it took you to get here & how hiring you can transform someone's life or business much faster than they could do on their own. 

The confidence to proudly talk or write about your work (in a loud, proud voice) comes from a true understanding of who you are, who your audience is and what unique value you bring to them.

You might be the best in your field, and you might have a great service, but your new, uninformed website visitor has no idea whether that that's true unless you tell them. 

But telling them you work will leave an indelible mark on their life or business? That's not the same as talking about yourself.
It's actually about THEM more than it's about you. You need to have deep empathy for what they're going through and then offer to help them solve that problem.

The goal is to establish an emotional connection with you, as the 'brand,' & embed your message in the client's mind, so that your website is meaningful, memorable & profitable.

Basically, you need to believe in 4 things:
  •  you need to believe in what you do,
  •  you need to believe in who you serve,
  •  you need to believe in why they need it, and
  •  you need to believe in yourself to deliver it.
If you believe in all 4 of those things, it won't feel like bragging. It'll feel like helping. It’s sharing your solution so that your work gets into the hands of the people who need it most.

You don't need to do more, work faster, be better, bigger, louder, less introverted, more strategic, more qualified.

Everything you're doing right now is already enough.

The only thing you need to improve is how you articulate your expertise & your work so that only the right clients come through your doors. And MORE of the right clients for less effort.
3 rules for copywriting that attracts the best clients 
(without feeling like a cocky used-car salesman)
Quiet Achievers Copywriting Rule #1:
Your web copy must be in alignment with your voice & your values
CUSTOM JAVASCRIPT / HTML
There's a bunch of different ways to skin a cat (what a weird saying!), and there's a bunch of different ways to achieve your goals & communicate your message too.

It's about finding the one that feels best for you. Thankfully, this course doesn't teach one-size-fits-all copywriting techniques. It gives you the tools (including practical examples) so that you can set your strategy & find a practical approach that works for you.
Quiet Achievers Copywriting Rule #2:
Your key message has gotta appeal to only your dream clients
CUSTOM JAVASCRIPT / HTML
Not those people that can't afford you... 
Not those people that aren't in the right mindset to work with you yet...
Not those people that just want to hire the cheapest person...

Who are the people that would make you think, "OMG! I can't believe I get paid to do this!"?

Those are the people that we want to attract to you.

When everything you write is put through their eyes, then your web copy starts to feel like a normal, natural conversation. Nothing weird or cocky about it. 

(And if it still makes you feel weird or cocky, then refer to Rule #1 above.)
Quiet Achievers Copywriting Rule #3:
Showcase your natural strengths
CUSTOM JAVASCRIPT / HTML
We don't need to say anything that's untrue. Because it's genuinely true that your work makes a difference to the people you serve.

We can look at the facts about what you offer, how you offer it, who you offer it for & know without a shadow of a doubt that your process will quietly & confidently change their life or business.

It's time to start showcasing that more, so that your clients can see it too. Once that happens, your dream clients will leap at the chance to hire you while they still can.
Join Expert Advantage 
Now For $997
30 Day Guarantee!
What happens when clients can clearly see you're an expert (because you're not hiding it anymore)?
  •  The clients that enquire about working with you are already pre-sold on what a game-changing difference your work will have & they're excited to work with you. You barely need to sell yourself on your free consultation calls anymore.
  •  You can give your clients excellent advice AND they actually take it & follow through because they're 100% confident that you know what you're talking about & that they trust you.
  •  They scroll down to see the price and instead of thinking, "I can't afford this," they think, "how can I afford this? I don't want to work with anyone else."
  •  Clients enquire about working with you by pitching you about why they'll be a good client & why you should let them into your schedule.
  •  You only attract the top quality clients that know what they want & are committed to getting the results that you deliver. No more disappearing, wishy-washy clients.
  •  You never have to deal with another low-paying, micromanaging, unappreciative client that thinks they know better than you do & just wants you to follow their orders.
The Quicker, Easier Way To Get More Dream Clients To Recognise Your Expertise & Pay You For It
Join Today & Get...
Full expert advantage membership (Value: $2,000)
Your web copy & your expertise isn't something static. It's grows & evolves over time. That's why I'm giving you lifetime access to Expert Advantage. No matter how much your expertise or your business changes, you can come back & reapply these lessons to get results. Over and over.
10+ Actionable Video Lessons
Watch at any time that suits you. Full transcripts and audio versions are included, so you can tailor the program to your learning style. Whether you learn best by listening, reading or watching - we've got you covered. 
Actionable workbooks to get you taking action straight away
Don't get stuck implementing because you're trying to work out of a rigid 'fillable PDF' that doesn't suit your personal writing or work style. Each workbook is provided via a Google Doc, so you can save it into your own Google Drive & get typing into it straight away.
Bonus #1: Weekly 'Office Hours' calls (value: $2,000)
Join me each week for a live group coaching call. Submit your questions in advance & I promise that I'll show up ready with an answer to give you live on the call. Ask me anything.

These calls are designed to keep you moving forward & give you clarity on any part of the program where you're feeling stuck or unsure.
Bonus #2: 12 months of messaging hot seats (Value: $1,000)
Not sure if your messaging is hitting the spot for your dream clients? No problem. Hear the real questions that I ask my clients to get clarity on what they want their business to be known for & how to structure their message so that it resonates with the right people.

Every month, someone will win the chance to have a messaging hot seat with me. These monthly hot seats will be recording live in the Facebook Community. They're like a little messaging lifeline for if you get stuck on how to articulate your message.
Bonus #3: 24/7 Help from the Private Facebook Community of Your Fellow Experts (Value: $1,000)
Get instant access to the entire Expert Advantage community. Everyone in this community is really good at what they do (just like you), but are learning how to communicate their expertise in a non-slimy way.

You'll always have a network you can turn to when you need to ask questions, learn what's working, and hold yourself accountable… or if you get the confidence wobbles that make you question yourself.
Bonus #4: WEBSITE TOOLBOX (Value: $100)
Not sure what software, systems & digital tools you need to get your shiny new website up quickly & easily. I've got you covered. The Website Toolbox is a collection of mine & my clients' favourite resources for website building & digital marketing. Keeping it real & keeping it simple.
Bonus #5: 100 Greatest Headlines Of All Time Cheat Sheet (VALUE: $200)
Headlines can be so hard to write & yet, if you get them wrong, your readers think you're boring & don't want to read the rest. Harsh, but true. Print out this cheat sheet & keep it on your desk. Then when it's time to write a headline you can whip it out as your go-to source for attention-grabbing headline inspo.
Bonus #6: Write Your Own Bio Mad Libs (VALUE: $100)
If writing about yourself is hard, then writing your own bio feels a bajillion times harder. This bonus promises to make it easier for you. It'll help you get your strengths & expertise out of your head & onto the page in a fraction of the time. Shake them up. Move them around. Then, presto. Your bio is done (with half the stress).
Bonus #7: What To Write In Your Opt In Box (VALUE: $100)
Why is no one signing up for your newsletter?! So frustrating. There's a 99.99% chance that no one is signing up for your emails because they sound boring as all get-out. Use this quick & easy, 3-part template to fix that in 10 minutes flat.
Bonus #8: Ultimate Opt In Creator Guide (VALUE: $100)
If you're serious about building your list, then "subscribe to my newsletter" isn't going to cut it. But neither is some generic, boring free PDF. So what exactly does an excellent opt-in offer look like? This bonus will help you figure out the best opt in for you.
Bonus #9: Website Launch Checklist In Evernote (VALUE: $100)
What do you actually have to do once you've written your new web copy? How do you get it on your website & feel confident that you've crossed all your T’s and dotted all your I’s? This checklist is the answer. It's designed to help you stop the pre-launch procrastination & get your website live, confidently & quickly.
Total Value: $6,700
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Now For $997
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How much harder are you making your business because you can't SHOW your dream clients that the results you deliver will change their lives forever?
You have an overwhelming supply of talent. There's no question that there are people out there that need your talent.
The irony is that they need your help to recognise those talents when they see them.

That's why it's time to confidently write about your work & its value.

The confidence to proudly talk or write about your work comes from a true understanding of who you are, who your audience is and what unique value you bring to them.

In hindsight, I had all the experience & expertise that I needed to make my business a success back when I first started. I just wasn't comfortable telling everyone about the mind-boggling results I was getting because I thought it was "braggy."

Can you relate to that?

Instead of meandering around aimlessly, and trying everything under the sun to hide how good I was at my job for fear that someone might think I was full of myself, I would have given anything to learn from someone else who'd already been there and conquered it. Someone who had structures in place that would showcase my expertise without me even having to do much on a "sales call" to land a new client -- because those clients already knew that I could help them solve their problems.

Everything in Expert Advantage is what I use in my own business & it's what other pays me $10,000+ to create for them. You get the same high-quality, proven advice from me, but for a teensy fraction of the price.

You don't need to pay me $10,000+. You just need to need to commit to learning how to showcase your expertise, so that your dream clients can see it & pay you for it.

You've been your industry's most best kept secret for far too long already.
Join Expert Advantage 
Now For $997
30 Day Guarantee!
If you don't explain the value you bring to your clients, who will?
I know it can be scary investing in your struggling business. You might be thinking, "Well, I'm not making much money yet. I'll learn how to write copy that showcases my expertise when I'm MORE of an expert... when the clients are coming MORE easily."

Let's be real... You don't hire a personal trainer once you've already gotten fit. You hire a personal trainer because your goal is to get fit. It's their job to help you reach your goal faster.

Likewise, you learn copywriting because your goal is to be seen as the expert you already are. And Expert Advantage is designed to help you do that.

Thinking that you get seen as an expert by investing in more training or credentials is a tragic mistake. Here's why…
You're not making much money yet because you aren't selling yourself well enough.

It'll take you ten times as long to do it alone. You'll run into a simple problem, and you'll waste days, weeks or even months trying to figure it out (just like I did).

It has literally taken me 7 years to figure all this stuff out. SEVEN YEARS! (Geez, that's embarrassing.) That's hundreds upon hundreds of frustrating hours. Imagine how much further along I'd be if I'd figured this stuff out right at the beginning.

I want to slap myself.

But I didn't have anyone to show me the way -- that's why I want to make this easier on you than it was on me.
This stuff affects your bank balance every day.

If you charge $200 per hour for your services & then take 8 full days to write the text for your site, your faffing about has cost $6,400 in lost client time - and that's assuming you've put in only 4 client hours per day, which (let's face it) doesn't always happen.

And, in that time, how many dream clients are landing on your website & clicking away? 

How much harder are you making your business because you can't convince your dream clients that your work is worth 10x what they're paying you & that the results you deliver will change their lives forever?

Expert Advantage can save you from some of that.

What if this saves you just a few weeks or months of banging your head against the keyboard?

What if this saves you from all those low-paying, micromanaging, unappreciative clients that think they know better than you do?

What if it saves you from another year of NOT getting the best clients - the kind of clients that you know you can help & are excited to hire you?

What if it saves you from another year of being your industry's most underrated & underpaid secret?
Is that worth $997?

The ball is in your court, of course. You're smart. You don't need me telling you what to do. You get to decide for yourself.
Join Expert Advantage 
Now For $997
30 Day Guarantee!
Try Expert Advantage for a full 30-days, 100% risk-free
with TWO unbeatable guarantees... 
GUARANTEE #1: 
IF Expert advantage doesn't work for YOUR SPECIFIC BUSINESS, 
I'LL PERSONALLY JUMP ON A CALL WITH YOU TO
help get you the results you want
I know this system works because I use it with my 1-on-1 clients everyday (and they pay me $10,000+ for the privilege). That's why I'm so confident that you'll get results. But if you jump into Expert Advantage & can't figure out how to make it work for you, I'll personally jump on a 60min call with you to help apply the program to your unique business.

This is valued at $350 alone.

But I'm happy to give it to you because:
(a) I know without a shadow of a doubt that this system works, and
(b) I'm 100% committed to your success.

I've built support into the very bones of this program because I want to make sure that Expert Advantage totally transforms your business.

I’ve built all these things into Expert Advantage to ensure your success:
  •   clear and powerful lessons that are incredibly easy to implement
  •  weekly office hours calls so that I can personally answer your questions for you with specific insights into your unique business
  •  monthly messaging hot seats to help you get unstuck when it comes to what you want to say and how to say it.
If, after all that, you’re still stuck… then I know that you’re just around the corner from a breakthrough. And I don’t want you to miss the breakthrough bus. Instead, I’ll help you get that breakthrough on a private, 1-on-1 call together. Because I want you to get real results from Expert Advantage.
Guarantee #2:
If you STILL don't get results even after a personal call with me, 
I'll refund EVERY. SINGLE. CENT. OF your money
Everything inside Expert Advantage is designed to get you results. But if you can't figure out how to apply it to your unique business AND you take me up on the free 1-on-1 call with me AND it's still not working for you, contact me within 30 days and show me your work. 

I’ll give you ALL your money back. I'll even eat the credit card processing fees.

Heads up though - there will be some questions involved because I want to understand where you got stuck & where Expert Advantage needs improving. You'll be helping me answer that question & I'll be refunding your money in return.
You might also be wondering...
How is this course different to others I've seen online?
Honestly, there's tonnes of copywriting courses out there. But Expert Advantage is more than that. Way more.

It's designed to give you a roadmap that takes your website from a confusing minefield of information to a clear, persuasive showcase of what makes you different, better & worth working with. Because I know that the reason you don't have enough clients right now is NOT because you aren't good at your work. It's because you don't know how to show potential clients that you're good at your work (without feeling sleazy).

Once you've got that right, you can command higher rates for your expertise & you don't have to hustle for dreamy clients. Your business starts to feel easier than it's ever felt before.

So yeah - it's a lot more than just copywriting. It's a reboot for your business.
How do I know if I'm "expert enough" for Expert Advantage?
I want to make this crystal clear for you: you already know everything you need to know to help someone through your services. There is someone out there wishing they knew everything you know about your subject matter -- and they're willing to pay you for your knowledge.

You're already "expert enough." You don't need to be best in your field. You just need to be one step further ahead than the people that hire you. I bet you that you're already there. And deep down, you already know that. It probably just scares the pants off you.

Luckily, Expert Advantage is designed to give you small, actionable steps for each page and section of your website so that you can put one foot in front of the other without letting the fear overwhelm you.

If Expert Advantage truly isn't for you, don't join. We'll part as friends with no hard feelings.

But if you're ready to break the shackles of your unappreciative clients, your flatlined revenue, and your ineffective marketing efforts, Expert Advantage can help.
When will I start to get more / better clients?
I can't promise you specific results in a set timeframe. Nobody can. And you shouldn't trust anyone who does. Here's why: We all begin at different levels of sophistication, experience, and skill. We all have different markets. The nuances in your business matter.

I'd rather be honest about the nature of this material. You need to make time to do the work & think honestly about what makes you different, better & worth working with. That's why I added lifetime access and ongoing support. If you're committed, methodical, and follow the action steps, you’ll see results. And looking back, 1-2 years from now, the amount of time you invested will pale in comparison to the ease you now experience attracting better clients than you ever could've imagined.

Is this course right if I sell a physical product?
No. Expert Advantage is designed to showcase your current expertise & present it in a persuasive & empathic way - no matter what industry, price point or format you deliver your knowledge in.

But I won't be focusing on physical products, or affiliate marketing, because it usually isn't nearly as profitable, scalable, and low-maintenance as packaging up your expertise & selling it.
How much time does it take to do this course per week?
2-5 hours per week. The more time you put in, the faster you'll see results. You can also download the material to listen to on your phone, or read the transcripts - whatever's easiest for you. But because Expert Advantage comes with a lifetime access, you can go faster or slower if you want. You could do it all in one night if you wanted to.
What pages of my website will I learn to write?
You'll be shown how to write your:
- Home page
- About page
- Services summary page
- Sales pages for each specific service
- Media page
- Contact page.

But before you even start on those, you'll discover which pages you'll need to support your business goals. You may need to write different pages than you'd think, so it's important that we get clear on that from the start.
What if I try Expert Advantage, and I decide it isn't right for me?
I stand by this program with TWO 100% money-back guarantees. Because I extensively tested these methods with my private clients, I know the course works, so I can take on the risk myself. Try the entire course and decide if it's right for you.

However - and this is important - only join if you intend to follow the action steps. This course is not simply to consume information. It's designed for you to take action. If you ask for a refund, I'll need you to show that you completed the work.
YES! I want Expert Advantage  
$997
30 Day Guarantee!
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